Presented by CRS Israel Committee & Brotherhood
Ron Leshem, celebrated Israeli novelist, journalist, and screenwriter, in conversation with CRS Congregant Dr. Tamar Avnet, Chair of Yeshiva University’s Department of Marketing
US television series based on Israeli scripts have captured the attention of American audiences. CRS will celebrate Yom Ha’atzmaut (Israel’s Independence Day) with a behind-the-scenes look at how Israel is exporting TV shows to Hollywood, the ingenuity in Israeli culture, and what is required for a TV show to succeed in the US. What is Israel creating that is meeting the needs and interests of so many Americans? Why is this happening now? What can we expect going forward?
Ron Leshem is a celebrated novelist, journalist, and screenwriter for television and films. As a reporter in the West Bank and Gaza, his work appeared in Yediot Ahronot, Ma’ariv, and Le Monde. His first novel, Beaufort, won the Sapir Prize, Israel’s top literary award. The film adaptation of Beaufort, which Leshem co-wrote, earned him an Academy Award nomination in 2007 for Best Foreign Language Film. Leshem also produced Prisoners of War, which was the basis for Showtime’s Homeland, and co-created Euphoria, adapted by HBO with Leshem as co-executive producer. Leshem is the creator of Valley of Tears, a new HBO Max series shaking Israeli society and now reaching American audiences. Inspired by true events, Valley of Tears is a ten-part miniseries depicting the Yom Kippur War through the eyes of young combatants.
Dr. Tamar Avnet is a tenured Marketing Professor and has served as the Chair of Yeshiva University’s Department of Marketing since 2011. She taught at various other universities including Rotman Business School in Toronto, NYU, and Columbia. Dr. Avnet’s research has been published in top academic journals and looks at consumers’ reliance on affect during their customer journey and decision making process. She holds a B.S. in Economics and M.S. from the Institute of Technology (Technion) in Israel, and a PhD in Marketing from Columbia Business School. As a seasoned academic researcher she was ranked #18 in the world on the most impactful Marketing Faculty list for “consumer behavior subarea” (2003-2012). Dr. Avnet has been a member of CRS since 2006.
Since we can’t meet for dinner in the Eisner Auditorium, we are offering you the opportunity to bring delicious food to your home. Celebrate Israel with Hummus Place or 2nd Avenue Deli and round out your meal with wine from Israeli Wine Direct.